Selling on Westrn means extracting more from what you already own—all from your web browser.

Westrn operates as a peer-to-peer marketplace engineered for capital goods. When a seller submits a device, it is registered as virtual inventory—a non-binding listing visible within the platform’s indexed pricing environment. These listings do not commit the seller to immediate fulfillment but instead position the equipment for algorithmic selection based on price competitiveness and availability. Once a buyer places an order, Westrn’s fulfillment system automatically prioritizes and selects the lowest-priced qualifying inventory to fulfill the request. This sequencing rewards sellers who are willing to offer more competitive pricing, accelerating their time-to-payout.

Unlike traditional marketplaces, Westrn does not extract flat percentage fees or impose uniform commission structures. Instead, the platform profits only from the spread between the market’s real-time equilibrium price—as calculated through WEPFORM¹—and the price a seller is willing to accept. This structure encourages transparency and price efficiency while giving sellers meaningful control over their payout timing. The lower a seller sets their willingness-to-sell threshold, the faster the listing is prioritized—giving them agency over liquidity without the complexity of negotiation or manual discounting.

Sellers are not locked into rigid contracts or forced into immediate commitments. Submitting inventory to Westrn is non-binding until that inventory is selected for fulfillment, at which point the seller simply ships the device to the designated Westrn facility. Once received and verified, payout is automatically initiated. Westrn handles all downstream logistics—customer service, warranty administration, return processing, and packaging requirements. Sellers never interface with buyers directly, and they never have to manage post-sale friction.

Participation is intentionally simple: sellers only need to package the equipment securely and send it where instructed. Everything else—from market pricing to inspection documentation to transactional risk—is absorbed by Westrn. The goal is to convert dormant capital into clean, hands-off value—with the same level of ease expected from any modern platform, but built for the specialized world of professional equipment.